Toothpaste burn

Should my toothpaste do this to me?










I mean I understand the need for Crest Cinnamon Rush toothpaste to be tingly and perhaps even give me a rush...but to burn any skin it comes in contact with...perhaps a bit much. I kind of look like that kid we all had in our class who would come to school every morning with a kool-aid stain on his upper lip.